The IBBY-Asahi Reading Promotion Award is given biennially to two groups or institutions whose outstanding activities are judged to be making a lasting contribution to reading promotion programmes for children and young people. The Award was established in 1986 and is sponsored by the Asahi Shimbun newspaper.
Nominations are submitted by the National Sections of IBBY and may include reading promotion projects from any part of the world. The jury consists of members of the IBBY Executive Committee. The prize of US$ 10,000 and a diploma is presented to the winners at the biennial IBBY Congress.
The awards are judged on several criteria:
- How well does the project support IBBY’s Mission?
- Is there existing or possible support for the project from other funding sources?
- Has the project been in existence for at least two years prior to its nomination? Is the project sustainable? Does it provide a framework for growth?
- What is the impact of the project? Does it reach its stated target audience?
- Is the project original and innovative?
- Can the project provide a model for others? Is it easily replicated? Are any printed materials available and are they of high literary quality?
- Can the results of the project be evaluated?